The story behind Soul & Soap
After leaving my corporate career with a large international company in 2015, I found myself at a crossroads. I was job-hunting, but knew I wanted something different. I wanted to build something of my own, have the freedom to follow my ideas and create a brand I could truly believe in.
That’s how Soul & Soap began. What started with ten blocks of handmade soap quickly grew into a passion for creating feel-good bath and body products that make everyday routines a little more special. Just six months later, I packed up and moved to Cornwall, swapping corporate life for a slower pace and a closer connection to nature.
Today, Soul & Soap is all about making self-care joyful, accessible and a little more thoughtful. From solid shampoo bars and colourful bath bombs to nourishing body butters and shower steamers, our products are designed to bring a touch of indulgence to everyday life.
We believe that what we put on our skin matters, that it’s worth using less plastic packaging where we can, and that looking after ourselves and the planet can go hand in hand. That’s why we focus on thoughtful formulations, beautiful fragrances, handmade products and more sustainable packaging wherever possible.
We want your everyday moments of self-care to be something you look forward to.
— Anna Lagutika, Founder of Soul & Soap
